Building for the Web of Tomorrow with the wisdom of yesterday.
Senior Director of Software Engineering & AI Product/Growth Leader at GoDaddy with 20+ years transforming complex ideas into high-impact, revenue-generating solutions. I build and scale engineering teams, driving innovation and delivering 300+ experiments and features annually.
My philosophy is Editorial Engineering — the art of curation. Knowing what to build, what to remove, and where to invest technical debt for long-term dividends. Software that respects the user's attention and the developer's sanity.
Open Source
Sustainability through community-driven foundations.
Web Standards
Commitment to accessibility and universal interoperability.
Lifelong Learning
Continuous refinement of the engineering craft.
Current Focus
Scaling distributed systems while maintaining developer joy.
Professional Trajectory
A chronological record of leadership, architectural decisions, and the systems I have helped build.
Senior Director, Software Engineering & AI
GoDaddyLeading 240+ engineers across 14+ teams, delivering 300+ features and experiments annually. Drove >$31M iGCR & $62M GCR in 2024. Led GoDaddy Airo (5M+ customers), Product-Graph (>1B reqs/month), and replaced 13-year legacy pricing systems. Championed event-driven architectures with multi-region hot/hot nodes.
Software Engineering Manager
GoProBuilt 5 new web applications using React, Node, and Sass in under a year. Grew team velocity from 20 to 180 story points per sprint. Led company-wide Docker initiative and deployed up to 100 times per day. Created StyleKit, a GoPro branded CSS framework used across gopro.com.
Lead Front-End Software Engineer
TigerlogicLead front-end developer for Postano, a social media aggregation platform built on 14+ RESTful APIs (Facebook, Twitter, Google+, Pinterest). Built real-time content moderation tools for clients including Dell, SXSW, and Nine West.
Owner & Software Engineer
Heka InteractivePersonally work with clients to create custom websites and software products. Clients include Apple, Budweiser, and Rose Quarter. Full-stack development across responsive design, e-commerce (Magento), CMS platforms, and Search Engine Optimization.
Guiding Principles
"Those who have the ability to take action have the responsibility to take action."
— National Treasure"The amateur works until he gets it right. The professional works until it can't get it wrong."
— Julie Andrews"If you can't explain it simply, you don't understand it well enough."
— Unknown"Small daily improvements are the key to staggering long-term results."
— Unknown"If your dreams don't scare you, they aren't big enough."
— Unknown"We learn deepest when we are able to discover it ourselves."
— Janet Lansbury"Always assume that people are battling issues that you know nothing about."
— Tim Ferriss"Don't try to be the best. Just be 1% better every day."
— Unknown"It doesn't hurt less, you just go faster."
— Tyler Pearce"It's not about what it is, it's about what it can become."
— Dr. Seuss"Good writing makes us see something differently. Great writing makes us see everything differently."
— Alex Krupp"We don't stop playing because we get old, we get old because we stop playing."
— George Bernard ShawEducation
Bachelor of Science — Media Arts and Animation
The Art Institute of Portland, Oregon
2003 – 2007